Posts

Svedka Social Listening Blog Post

Image
Svedka (owned by Sazerac Company) promotes flavored vodkas for fun, party vibes—targeting young adults with playful, bold messaging. In this campaign, they used AI to generate the entire ad (or most of it), aiming to showcase tech innovation while tying back to their quirky brand history.  Three Different Things/Issues People Are Commenting About   Social listening shows overwhelmingly negative sentiment around AI ads in the Super Bowl (Meltwater analysis: ~50% negative mentions, framing them as "declining creative effort"). For Svedka specifically: 1. Creepy/Uncanny Valley Aesthetics (bad): Many called the AI robots "creepy," "weird," or "nightmare fuel," saying the visuals felt dystopian and off-putting rather than fun.            Example comment on X (from viral post): "@user: possibly the worst Super Bowl ad of all time, I mean this in the nicest way but fire that marketing team." (5.2M views, 47K likes—linked in LinkedIn discussio...
Post a Comment
Read more

It's Really Good

Image
The Almond Breeze "It's Really Good" campaign (also known as "The Pitch" on YouTube), launched earlier this month by Blue Diamond Growers taps into the current cultural backlash against AI generated advertisements. It ran across social media, YouTube, Hulu and other platforms with the Jonas Brothers interested in active involvement in creative development for authenticity.  I do not really follow marketing trends but even I have noticed the tension that is rising between innovative technological tools and the desire for  something that feels authentic, human, and real. "It's Really Good" stands out as a humorous piece meant to be a jesty response to a real industry challenge. It doesn't outwardly complain about the overuse of AI but rather parodies it while reinforcing why simple, genuine messaging is not only more logical but more effective and sought after.  In a time where brands are navigating AI fatigue, this advertisement has the opportun...
Post a Comment
Read more

Nader's Byte Sized Bakes

Image
  Welcome to Byte Sized Bakes!     I am Kyra, your neighborhood baker and someone who believes life is a tad bit better with a little sugar. I am a native Texan married to my best friend and mom to five munchkins, who my world revolves around.      The plan is to turn our home kitchen into a full blown love letter to all things delicious. Byte Sized Bakes is a place where your sweet tooth needs can be met whether you're a tiny hobgoblin needing tiny bite sized bits or a cave troll in need of terra-byte sized treasures.     I am majoring in Business Administration and taking Principles of Marketing this term to assist me in sharing Byte Sized Bakes with the world. How do I reach more people who love homemade, easy access happiness? I'm looking for practical ways to promote and grow a dream that makes a house smell like love. 
Post a Comment
Read more