ByteSizedBakes

The Almond Breeze "It's Really Good" campaign (also known as "The Pitch" on YouTube), launched earlier this month by Blue Diamond Growers taps into the current cultural backlash against AI generated advertisements. It ran across social media, YouTube, Hulu and other platforms with the Jonas Brothers interested in active involvement in creative development for authenticity.  I do not really follow marketing trends but even I have noticed the tension that is rising between innovative technological tools and the desire for  something that feels authentic, human, and real. "It's Really Good" stands out as a humorous piece meant to be a jesty response to a real industry challenge. It doesn't outwardly complain about the overuse of AI but rather parodies it while reinforcing why simple, genuine messaging is not only more logical but more effective and sought after.  In a time where brands are navigating AI fatigue, this advertisement has the opportun...

  Welcome to Byte Sized Bakes!     I am Kyra, your neighborhood baker and someone who believes life is a tad bit better with a little sugar. I am a native Texan married to my best friend and mom to five munchkins, who my world revolves around.      The plan is to turn our home kitchen into a full blown love letter to all things delicious. Byte Sized Bakes is a place where your sweet tooth needs can be met whether you're a tiny hobgoblin needing tiny bite sized bits or a cave troll in need of terra-byte sized treasures.     I am majoring in Business Administration and taking Principles of Marketing this term to assist me in sharing Byte Sized Bakes with the world. How do I reach more people who love homemade, easy access happiness? I'm looking for practical ways to promote and grow a dream that makes a house smell like love.